For those looking to take their distilling diversion from a (legally frowned upon) at-home hobby to a full-blown occupation, men far wiser than we may be able to offer some advice as to how to get your budding business off the ground. These reads are not only easy on the eyes and minds but offer guidance in the various facets of the beverage business and distilling whiskey on a large scale.

  • The Business of Spirits: How Savvy Marketers, Innovative Distillers and Entrepreneurs Changed How We Drink by Noah Rothbaum Whether an alcohol distiller, aspiring alcohol distiller, liquor drinker or general student of society and human relations, Rothbaum’s book lends valuable insights as to how alcoholic beverages and hard alcohol in particular have been transformed from a product often enjoyed in backrooms and with discretion to a its present day prominence in pop culture, proudly displayed front and center in licensed establishments. Learn from trends, strategies and consumer habits that have made millionaires many times over out of brands that are now household names or simply satisfy your curiosity as to why social drinking has arguably surpassed baseball as America’s favorite pastime.
  • Build Your Beverage Empire by Jorge S. Olsen and Carlos Lopez Not just exclusive to alcoholic beverages (you may have heard of a few companies, say Coca-Cola, Starbucks and Red Bull), the beverage industry is quite the profit turning racket when played like a pro. For novice distillers entertaining the idea of trying to turn their hobby into a successful career, the information found within these pages regarding liquid brand management caters specifically towards these ends. No matter what point you’re at in developing your distillery, from initial concepting and building a brand image to actually bringing your brand to consumers through various distribution channels, Build Your Beverage Empire is a helpful roadmap and reference along the way.
  • The Art of Distilling Whiskey by Bill Owens and Alan Ditky A great guide into the flavoring and production techniques used in modern day whiskey making. Not limited to whiskey alone, despite what the title may imply, The Art of Distilling Whiskey takes a trip into the world of spirits as a whole, not to mention a page-turning tour of the country’s commercial micro-distilleries. A must-read for any whiskey enthusiast.

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